![]() ![]() ![]() Politicians are "trying to establish a presence and foothold in wherever people are going next," Thad Kousser, a political science professor at U.C. And as its American user base continues to increase, its appeal to politicians seeking to reach that base does as well. While Facebook remains the most used platform globally, TikTok has the momentum among young users. It was the most downloaded web application in 2021, and became the seventh-most downloaded application of the last decade (2010-2020), according to Business of Apps. Some 67% of American teens say they use TikTok, compared to 60% of teens who say they use Instagram, and just 32% who say they use Facebook, a recent report from Pew Research found.Īlthough it only launched five years ago, the Chinese social media app has shown explosive growth. And although older generations continue to gravitate toward traditional American social media platforms, research reveals an apparent decline in the share of young people actively using them. While American social media platforms like Meta are blocked in mainland China, nearly 10% of Tik Tok's current user base is in the U.S. It is available in 154 countries (and is notably unavailable in India, Russia, Indonesia, and Bangladesh) and generated $4.6 billion (USD) in revenue during the fiscal year 2021.īut these numbers do not tell the whole story. At 1.2 billion monthly users, the company has less than half the number of its American competitor. With 2.9 billion current monthly users in 156 countries and over $100 billion (USD) in revenue last year, Meta - the owner of Facebook, Instagram, and WhatsApp - is the world's largest social media conglomerate.Ĭomparatively, TikTok - owned by Beijing-based ByteDance - is much smaller. ![]() Social media has revolutionized political campaigning over the last decade, with platforms like Twitter, Snapchat, Facebook and Instagram playing an outsized role in the success of modern campaigns. Russel lost in the Democratic primary on August 23, but his viral video has re-sparked a years-long conversation over the safety of these platforms for Americans to use. While some political strategists view TikTok as another way to engage voters and constituents, many in the intelligence and national security community accuse the Beijing-owned platform of having nefarious intentions. All the influencers live on site - although the youngest still go to school - where they receive training in a variety of areas potentially of use in their videos, including music and culture, politics and current affairs, diction, and even good manners. With dreams of the big screen but Internet in their veins, eight young Italian influencers are racking up followers as they spend their days in a Milan TikTok luxury loft. TikTok influencers Marco Bonetti (L) and Davide Moccia (R) perform a video in the "Defhouse," a TikTok influencers incubator in Milan, Italy, on January 21, 2021. ![]()
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